Curation can therefore be a good idea to

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Curation goes beyond content aggregation, as it involves improving existing content . Indeed, the initial content can be enriched by comments and observations from the curator, or compared with other content. On the other hand, stop copying and pasting ! Duplicate content can significantly harm a website’s SEO. mix up the pleasures”, but should not be used constantly. An original article, produced by your company alone, will have much more value than a series of aggregated articles.


The importance of SEO in content marketing SEO and content Phone Number Data marketing are inseparable. If you don't optimize your content for search engines, your content marketing strategy will not perform. In order for the content produced to stand out in the search results pages, each article must be associated with a specific keyword . This keyword must be present in the title, the H1, but also in a large part of your subtitles, from the H2 to H6 tag, and in the URL slug.




Don't forget the alt attribute of your images either! It is precisely this text field that allows Google to “read” your images and know what they are about. Before choosing the keyword in question, and starting to write, carry out research to find out the competition linked to this keyword. First, favor long-tail keywords ! Note that the more quality content you produce, the more likely you are that your content will be cited by another site, and therefore benefit from free backlinks .