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This can have a great influence on future prospects and potential customers, because their positive opinion will surely have an impact on their decision. 2. Track change The human to human practice requires real flexibility on the part of the company. If it wants to put people at the heart of its strategy , it must be on the lookout for all the changes taking place in the market and thus meet the expectations of its customers. It is important that the brand can offer products or services that meet the constantly evolving needs of users. To identify said needs, it can study, among other things, their consumption patterns and propose offers or services that are suitable for this.


To read: Marketing: the key success factors marketing, people, 3. Optimize WhatsApp Number List your communication strategy Communication is one of the main pillars on which the human to human concept is based. To put people at the heart of a marketing strategy, the implementation of an effective communication strategy is necessary. This is not just about communicating all information about products or services. We must ensure that customers can easily follow company news. It can use different distribution channels to communicate with them: social media, blogs, forums, etc. reate personalized content To attract their attention and push them to make a purchasing decision, you must create emotions in your customers through successful content.




We then talk about content marketing strategy . can help you! To do this, it is not enough to create relevant content, it must be unique. Your customers must understand that you are talking to them. How ? By constantly personalizing your content. To learn more about this exciting topic, don’t miss our infographic 8 Tips to Become a Content Superhero ! 5. Effectively manage your e-reputation To develop the human to human concept in your marketing strategy, good management of your e-reputation is essential. Here, banking on customer emotions is no longer enough.

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