I typically evaluate whether to improve

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Pageviews (historic vs. recent): What I’m looking for here is the worst-performing content or any content that used to get lots of traffic but no longer does. Word count: Lower word counts could be an indicator of quality issues. Links: Has your content earned links from other sites? How many internal links have you built to the content? Trust Flow and Citation Flow: These Majestic metrics can indicate link quality and equity. Higher scores are better. A couple of quick points about word count: Google has said word count doesn’t matter for SEO and I believe there is no best/perfect word count for SEO.

At this stage, I’m looking for symptoms of low quality – word count could indicate issues, though it won’t always be the cause. As with everything, you need to investigate further. Next comes DB to Data hard part: reviewing your content and determining what action to take. This part will require human judgment calls from the people who are experts in the subject matter and those who understand SEO. And remember: many variables influence the success of your content. Circling back to the key metrics, or remove content based on whether it is: SEO positive: These are your unicorns/rock stars – they are helping you achieve goals. SEO neutral: Some content just exists – neither helping nor hurting.



This type of content is basically useless. SEO negative: Thin, outdated and unhelpful content – anything that can negatively impact your performance. Content to leave alone Before we discuss improving or removing content, we have to talk about a special type of content that needs no changes. There is a rare form of content that needs no changes (for now) because it: Is thoroughly helpful – all the information is accurate and up to date, or it has historical value. Consistently gets good traffic and engagement. Is attracting, and has attracted, many quality links. Ranks in Position 1-3. Generates conversions. Leave it alone. (For now.) Once you’ve earned Position 1 in the organic search results, where will you go? Not up. No major changes are needed. Just make sure to do routine maintenance on it. Focus your efforts on all the other content that isn’t in this position.